Tiffany & Co.
AAID undertook the responsibility of crafting a retail space in Concourse D that not only embodies the essence of the Tiffany brand but also caters to the diverse needs of both employees and customers. The design process involved a meticulous consideration of feedback from TCO architects in New York, ensuring a harmonious representation of Tiffany's global identity while adapting to the regional context of the Middle East. Beyond being a standalone project, the design served as a reference for similar ventures in the region, underscoring its significance and impact.
The distinctive features of the design are curated to reflect the elegance and sophistication synonymous with Tiffany. The signature wheat leaf pattern takes center stage in the shopfront, becoming a visual anchor that immediately communicates the brand's identity. Complemented by wood veneer on the walls, the aesthetic choices create a seamless blend of luxury and warmth. Notably, the circular millwork surrounding the shopfront serves as more than a mere architectural element; it becomes an inviting and attractive focal point, shaping a captivating entrance that beckons customers into the Tiffany retail experience within the vibrant environment of Dubai Duty Free. This meticulous design approach not only ensures a distinctive representation of the Tiffany brand but also contributes to an engaging and memorable shopping environment for patrons.