AAID was selected as the interior design firm for SRMG Labs. The location resides in the historic Ad-Diriyah district, specifically within JAX, the emerging artistic hub of Riyadh. This placement positions SRMG Labs in close proximity to established artists, galleries, museums, and production studios.
The vision for the headquarters revolves around cultivating a creative workspace that emanates a relaxed and amicable atmosphere. This environment is geared towards fostering collaboration, while also fostering productivity and innovation. The space seamlessly blends the functionalities of an office, a coffee shop, an art gallery, and a university campus, all infused with an artistic essence.