Ministry of Tourism
The transformation of the Ministry of Tourism headquarters in Riyadh wasn't merely a physical metamorphosis; it was a strategic blueprint designed to modernize the internal culture of the workplace. Departing from traditional cubicles and fixed desks, the vision was to cultivate an open and agile environment that fosters collaboration and interaction, reflecting a forward-thinking approach to work dynamics.
Our overarching objective went beyond the aesthetic; it was a deliberate effort to showcase the multifaceted richness of Saudi Arabia's landscape, heritage, and diverse habitats across its 13 regions. Rather than adopting a thematic approach, the design focused on marrying form and function. Drawing from the kingdom's natural wonders – its canyons, cascading green terraces, and granite caves – the workspace became a canvas reflecting the intense colours intrinsic to the local topography. From the vibrant blue-green hues of the Red Sea to the deep rust tones of desert sand, the palette was carefully curated to echo the geographical diversity of Saudi Arabia.
Yet, the design did not stop at the visual; it wove a narrative that paid homage to local craftsmanship. Throughout the space, subtle references to Saudi Arabia's rich cultural heritage emerged, showcasing the intricate skills of artisans in textile and basket weaving, as well as wood carving. This infusion of local craftsmanship became a means of not only adding aesthetic depth but also a tangible representation of the nation's traditions and cultural legacy.
In essence, the workspace became a living tapestry, intricately woven with threads of Saudi Arabia's natural beauty and cultural heritage. It stands as a testament to a new era in workplace design, where the environment is both a functional asset and a reflective canvas of the nation's diverse identity. This transformative project not only embraces the spirit of economic diversification but also sets a precedent for a modern, collaborative, and culturally rooted workspace in the heart of Saudi Arabia.