Located in the Jafza One tower, Roche's headquarters in Dubai spans the entire 24th floor at 2087 sqm. AAID was entrusted with the task of refurbishing their existing office premises. Our team at AAID worked diligently to craft a diverse and engaging space plan, incorporating various work settings to facilitate an activity-based workplace. Our primary objective was to instill a sense of belonging and enhance the well-being of employees within the workspace.

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To accommodate different working styles, the diverse environments were designed to adapt to a myriad of functions while providing ample flexibility and freedom for employees. The concept of "neighborhoods" emerged from these considerations. Since its inception, Roche has navigated the industry, surmounting challenges through constant innovation while preserving a strong heritage and identity. This resilience is ingrained in Roche's work culture.

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Building on the themes of perseverance and neighborhoods, we forged a connection between Roche and the Dubai Creek, establishing a local identity for the Roche office. Similar to Roche, the Creek undergoes continual development, remaining relevant both now and in the future. The neighborhoods surrounding the Dubai Creek offer a variety of functions, from the bustling dhow docks to the quieter Bastakiya quarters.