Publicis

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Commercial
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Dubai, UAE
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2023

Publicis

category icon
Commercial
location icon
Dubai, UAE
size icon
36,600 sq. ft.
year icon
2018

AAID has transformed the traditional workspace into a dynamic environment that transcends mere functionality, placing a strong emphasis on collaboration, adaptability, and community. With a commitment to values such as transparency, creativity, and innovation, the design is tailored to inspire and support the evolving nature of modern work.

Characterized by flowing elements and organic shapes, the overall design breaks away from conventional office aesthetics. Curved glass strategically introduces vibrant brainstorming spaces within the open-plan area, fostering spontaneous collaboration and idea exchange while enhancing visual appeal and encouraging a culture of open communication and creativity.

At the heart of this innovative workspace, a central café serves as a social hub for both work-related discussions and moments of relaxation. Designed intentionally, this space nurtures a sense of belonging and connectivity among team members. AAID's use of color in architectural finishes and textures further enhances the unique identity of each agency within the shared space, contributing to a diverse and vibrant overall atmosphere. In essence, AAID's design transcends the traditional office environment, actively promoting a collaborative, innovative, and adaptive work culture that recognizes the importance of mobility and varied working styles.

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