As Saudi’s leading Sports Investment Company , SURJ (a PIF Subsidery) is poised to “kick off a new age for Saudi Arabia’s sports sector” as a result of a courageous stand made against traditional ways of thinking to “supercharge the country’s sports expansion efforts”. Armed with the three core mentalities of Focus, Determination, and Spirit which are synonymous with both atheletes and corporate pioneers, our design story for SURJ is centered around this Breakthrough.

Located in the heart of KAFD, the SURJ office was designed with a bold and dynamic concept centered around the theme of “breakthrough.” As a sports investment company, SURJ’s identity is deeply rooted in the energy and diversity of the sports it represents—and the office space reflects just that. The design integrates a variety of sports elements and equipment, thoughtfully adapted for an office setting to encourage interaction, creativity, and collaboration. Every corner of the space celebrates SURJ’s vibrant brand identity through consistent use of its signature colors, reinforcing a strong visual presence. Complemented by a range of entertainment facilities, the office balances functionality and playfulness, creating an environment that inspires both productivity and team spirit.

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